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The brief was for two e-commerce campaigns: Christmas 2013 and the Brazil 2014 World Cup. The first had to emphasise the heritage of Coke over the festive period and tie in with the upcoming ATL campaign. The World Cup campaign was about bringing the experience of Brazil to your home. Both campaigns had to enhance the online shopping experience, not interfere with it.Advertising, Art Direction, Copywriting2013 -
Sony 4K TV
Sony is launching their first affordable TV with 4K technology inside.
4K is twice the resolution of 1080p “Full-HD” screens with over 8 million pixels giving stunning resolution.
But how do you demonstrate this using media that can’t show 4K resolution?Advertising, Art Direction, Copywriting2013 -
American Express Corporate Cards
The task was to re-launch the Gold and Platinum corporate cards to promote their improved benefits to new and existing customers. As there were no guidelines, we had to create an entirely new look and feel with only the consumer work to work from.Advertising, Art Direction, Copywriting2013 -
Pledge. Smart Cleaning.
Pledge are launching a cleaner for hi-end gadgets, a full shopper experience was required.Advertising, Art Direction, Copywriting2013 -
Shopper marketing for Philips Floor Care and DM examples for ReAuraAdvertising, Art Direction, Copywriting2013 -
The range of work we produced for Samsung. This includes the Olympics sponsorship for 2012.Advertising, Art Direction, Copywriting -
Ballantine’s Christmas Reserve global toolkit responseAdvertising, Copywriting2013 -
vodafone Business DM and consumer POS videoAdvertising, Art Direction, Copywriting2013 -
HSBC work to dateArt Direction, Copywriting, Advertising2012 -
Pie Van
The pie van travels the country on match day. It pitches up outside certain Premiership matches to engage the fans and highlight various Barclays products and services.Advertising, Art Direction, Copywriting2013 -
A selection of campaign and pitch winning work for Aviva.Advertising, Art Direction, Copywriting -
The brief was to create impetus for an already growing brand. The result enabled a partnership with Amazon and a 30% increase in the customer base, with a significant decrease in signed-up customer churn.
The nature of the design also significantly decreased the postage cost and the acceptance of cold DM raised.Art Direction, Copywriting, Web Design2013 -
Network Rail owns all of the major national train stations, and leases the shops inside them. The brief was to generate more traffic and therefore sales.Copywriting, Creative Direction, Film2012 -
Lycra is an ingredient not a fabric. And Lycra was in danger of losing their trademark, because of incorrect usage by journalists. By constantly using terms such as Lycra Louts or Lycra shorts etc. the word could be considered as entering the public domain, and therefore Lycra wouldn’t be able to charge manufacturers for the use of it.
So, instead of threatening legal letters to each culprit, we created a viral ad with a link to a microsite, which was sent to 10,000 journalists in a bid to educate them.
If there’s no Lycra in it, don’t call it Lycra. Innit.Advertising, Art Direction, Copywriting2013 -
Print / online (Pitch winning concepts)Advertising, Copywriting2012 -
A new identity for House of Fraser store-cards and in-store promotional concepts.Art Direction, Copywriting2012 -
A selection of work undertaken for Tesco and Tesco BankMarketing, Advertising2012 -
The “10 years to save your retirement” campaign was created to inform customers about the possible consequences of not protecting their pension.
The MetLife brand is synonymous with Snoopy and friends in the US, and is introducing them to the European market.
MPU Leaders and banners all lead to the film and or a pdf download, through an engaging user interaction.Advertising, Art Direction, Copywriting2013 -
The Share Centre provides products, advice and services for all types of investor. It prides itself on being the friendly face of investing.Art Direction, Copywriting, Marketing2012 -
The people who take part in financial spread betting, do so because they know that they can gain (or lose) a small fortune in minutes.Advertising, Art Direction, Copywriting2012 -
Dove, Mini salon
Dove has a patented tool for testing the condition of hair. The brief was for a portable experiential idea that evoked the ambiance of the salon, while still being able to sell product.Advertising, Art Direction, Copywriting2013 -
A DM piece for Canon business users to attend the annual Apex corporate event.Advertising, Art Direction, Copywriting2013 -
A selection of work produced for B&H; press, video, digital and experientialAdvertising, Art Direction, Copywriting2013
